Kitchen utensils into the fastest cross-border online shopping category

　　Date: 2017-10-305

　       From the 20th century, 80 years, after decades of development time, the entire kitchen industry to re-shuffle the stage. At the same time, in recent years, due to the rapid development of Chinas real estate industry, which led to the rapid development of the kitchen equipment industry.
      At the same time, Chinas kitchen enterprises in the development process there are large-scale market, the sales system is complex, complex management structure, brand confusion and many other issues. To solve the above problems, kitchen enterprises on the one hand must be innovative as the core competitiveness, innovative design to meet consumer demand for products; the other hand, advocate the brand of long-term development path, open up sales channel barriers.
In this context, the flow of channels continue to brewing change. With the rapid development of the Internet, led to the rapid expansion of e-commerce and continue to mature and perfect. The application of e-commerce gradually penetrate the various industries, so that the commercial operation of the industry there is a new layout.


Kitchen utensils into the fastest cross-border online shopping category
In recent years, kitchen equipment and other kitchen enterprises have to transform the electric shock Internet, the establishment of online mall, marriage with the Internet giants. It is reported that the past few years, kitchen equipment and other kitchen utensils to reduce traffic, trading volume is reduced by the impact of real estate and the impact of the Internet, resulting in physical store sales to reduce the kitchen industry to embrace the Internet, hoping to increase the volume through the Internet.
      "Double eleven", "red envelope war" to the layout of the Internet business kitchen appliances sales doubled. With the whole society to vigorously promote the "Internet +", many traditional industries, including many people start, are hoping to combine traditional industries with the Internet. The real "Internet +" kitchenware business, is to control the "Internet" platform kitchen utensils business, but the most basic is worthy of the user trust products, the product is fundamental, the Internet is the way, both are indispensable.
       Kitchen utensils enterprises should take advantage of the advantages of electricity providers, so that offline channels as experience shop, the Internet O2O model grafted in the traditional enterprise marketing model, and offline channels to fully communicate to O2O landing. In the electricity business return to rational rationality at the same time, more companies will choose to use the Internet to guide the flow of passengers, the greatest degree of publicity to play the role of the Internet.
      In addition to kitchen utensils enterprises, the online shopping kitchen has become more and more people choose. Amazon China Vice President Niu Yinghua had said that the kitchen is the 2015 Amazon cross-border net purchase the fastest growing category.
At the same time, with the rise of the middle class, for the pursuit of quality of life and the development of online shopping habits, through the Internet to select high-quality kitchen utensils supplies, more and more become a trend.